Five players, side by side. Their ads, their funnels/VSLs, and what they actually deliver on the backend. Every box is clickable.
Built for Moran · Acquisitions.com · June 2026
🧠 JP Middleton — The AI Booking System he teaches you to sell
The methodology, not the course. From the 6h 24m training, condensed in our SOP.
Forget how he sells his program. This is the actual system he teaches you to install and sell to local service businesses: a done-for-you AI booking machine deployed through a GoHighLevel snapshot. The whole thing is one big training video on how the snapshot is built and how to deploy it. We turned that video into an SOP. Here is how they think about it, and what the end client gets.
How they think about it (the design)
Two snapshots, pick ONE per client by industry: Snapshot A "Business Booking" (customer comes IN: gym, dentist, med spa) vs Snapshot B "At-Home Booking" (service at the home: HVAC, roofing, plumbing, pest control). HVAC = Snapshot B.
Core principle: book DIRECT to the appointment. Never add a phone-call step before the visit, it adds friction and kills bookings.
Where the money actually is: reactivation (texting old lists) + guaranteed 5-star reviews, not just new ad spend.
Deploy per client with a repeatable 16-step setup (sub-account from master snapshot, A2P registration, calendar, custom values, integrations, publish, QA).
What the local business actually gets
A 24/7 AI that texts every lead and books it straight into the calendar
Automatic reminders + no-show / cancel recovery
Reactivation campaigns that rebook old customers and dead leads
Guaranteed 5-star Google reviews (1-4 stars routed to private feedback)
A full-funnel dashboard: Leads → Scheduled → Showed → Sold → contract value
Runs on GoHighLevel: $97 / $297 / $497 tiers by sub-accounts + dashboards
This is the SAME engine as your HVAC snapshot in section 5. That section is the HVAC-specific build of exactly this system, broken down workflow by workflow.
"The body guy." Home-services marketing, killing it.
Home-services-exclusive marketing agency. Founders Andy Walker (ex-PT) and Bodhi Gallo (built & exited a demolition co). Positioning: "The Growth Partner for Home Service Operators. Booked jobs, not impressions."
Their ads + funnel
Hook = operator credibility (the "rusty" vibe): "I owned a dumpster rental company. Doubled revenue. Sold it. Got 75-100 leads/month ranking #1 on Google Maps. Now I help other home service businesses do the same."
Checkmark proof, "100+ local businesses," "real case studies & exact pricing, click Learn More."
Funnel: ad/SEO → site → free strategy session → onboard.
Edge: market exclusivity (one business per industry per geo).
Dedicated Slack channel + monthly video strategy calls
Pricing
Month-to-month, from $2,000/mo, scales with ad spend. No retainer minimum.
Speed
Paid = booked calls in 7-14 days. SEO lifts at 120-180 days.
Steal: the first-person operator hook ("we've done this, sold this") + one-per-market exclusivity. Apply both to our PE angle.
⚙️ Black Box Operators — Scout AI
The direct product to clone.
An autonomous AI "back office" for HVAC, sold done-for-you. "33 AI agents, deployed in 7 days, no build fee, cancel anytime." Founder: Luke Fontaine (Black Box Alchemist LLC). Their hero angle is the PE playbook, which is exactly ours, except we are an actual PE firm.
Their ads + funnel/VSL
All-video, short-form. No custom headline, the body copy + demo carry it.
Every ad opens "If you own an HVAC company..." then pain-to-dollars ($30-50k dead estimates, 30 min/day, $2.5B PE money).
Funnel: ad → numbered landing pages (/hvac-ai/4,5,10,14,16,18, heavy split-testing) → 8:47 VSL → book a call ("we'll tell you your revenue leak number whether you buy or not").
HVAC doing $1M+/yr and PE-backed home-services roll-ups.
📣 Podium
The $3B proof of the funnel mechanics.
~$3B valuation, ~$220M ARR, 100K+ customers, ~140 live Meta ads. A named AI employee per niche (Avery medspa, Jerry auto, Larry / Podium Phones home services). Their real engine is a cold-call SDR floor that the ads feed.
Their ads + funnels/VSLs
5 ad templates: the "STOP SCROLLING 9pm story" ad, the "brutal stats" ad (→ free workshop), the one-line testimonial ad, the practitioner-voice ad (run under a person's name), and the niche "Jerry/Phones" ads.
Funnel: ad → ROI calculator OR "text an AI" demo OR named-AI free workshop → vertical landing page → "watch a demo" form (phone + AI-call consent) → get pricing → sales call.
Stat bank: "80% of leads lost in 5 min", "78% go with whoever responds first", "40% of calls after hours".
From the SGS course. The booking + reactivation + review engine you own.
A clone-able "business in a box" in GoHighLevel. HVAC uses Snapshot B (At-Home Booking). Four lead sources, one dashboard, fully automated SMS booking, reactivation, and a 5-star review filter. This is the convert + retain layer of our HVAC OS. We do not build it, we clone it per client in a day.
The 4 lead sources (tag → dashboard)
Source
Tag
Paid Ads (FB/IG)
new ad lead
Reactivation (old leads/customers)
new reactivation lead
Reviews & Referrals
referral
Website
web lead
Dashboard tracks the full funnel per source: Leads → Scheduled → Showed → Sold → Total Contract Value.
How it actually books a job
Lead comes in → AI texts and nurtures → books straight into the calendar (no phone-tag step, it kills bookings).
Auto reminders: 48h, 24h, 1h, 15min.
Cancel / no-show → 4 days of reschedule nurture.
5-min response alert if a human reply is needed.
The automations, by folder
Folder
Workflow
What it does
Ads
New Ad Lead Form Submission
Nurtures non-bookers, 7 messages over 7 days
New Ad Lead Appt Confirmation
Confirms self-booked appointments
New Ad Lead Appt Reminder
48h / 24h / 1h / 15min reminders
The Brain
Appt Status Updates
Routes contacts, updates tags + pipeline
Canceled / No-Show Nurturing
4 msgs / 4 days to reschedule
5 Min Response Needed
Alerts you if no reply in 5 min
Alert User / Lead Assistant Alert
Texts you when a prospect needs a human
Reactivation
AI Text Reactivation
"We've got a few openings to give away, want one?" to old lists
New Reactivation Lead Nurture
Books the appt after a "yes"
Reactivation Appt Reminders
48h / 24h / 1h / 15min
Review & Referral
Appt Showed Review Request
Asks for a 1-5 rating 30 min after the job
Review Reactivation + Google Tracking
5-star → Google link, 1-4 star → private feedback (guarantees 5-star only)
Referral Nurture / Confirmation / Reminders
Turns referrals into booked jobs
Website
New Website Lead → Confirmation → Reminders
Same booking machine for website leads
The links to the actual automations live inside your GoHighLevel sub-account (not public URLs). When you give me access or the snapshot link, I will paste the direct workflow URLs here so this box becomes a live control panel. The reactivation cadence: Mon-Thu only, 10/day if list under 200, 20/day if over.
Reference SOP saved at ~/Downloads/SGS_AI_System_Snapshot_SOP.pdf (6h 24m training condensed).